A Chinese beekeeper covered his semi-naked body in more than 460,000 bees for a publicity stunt aimed at selling more of his honey, he told AFP Thursday, using a technique known as "bee bearding."
She Ping, a 34-year-old honey merchant from the southwestern Chinese metropolis of Chongqing, covered himself in bees that collectively weighed more than 45 kilograms (100 pounds) in a display for a group of French photographers on Wednesday, he said.
Bee bearding is a global pursuit, and Indian Vipin Seth holds the world record for wearing a mantle of bees weighing 61.4kg (135 lbs), according to Guinness World Records' official video channel.
Participants generally attract the bees by placing a queen bee in a small cage hanging from their body.
Pictures of She's stunt show him posing topless beside more than a dozen blue hives, before the insects swarm over his body, which appears to be protected only by a plastic bag placed over his head.
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